# Sample 1.0.8 and 1.1.0, Sep 1–20: full review

2026-09-21 · sample v002 · every number is made up

New players leave at the first purchase in the tutorial, and paid UA does not pay back at any bid.

**Short answers**
- 1.1.0: more finish the first match (74% vs 62%), fewer start a second (45% vs 52%), n = 94 / 118.
- The biggest losses: the first purchase in the tutorial (21.2%) and the first 30 seconds of play (11.3%), n = 212.
- Paid UA: a player costs $0.40 and brings $0.13.

**Hypotheses**
- H1 — the first purchase is too expensive (high).
- H2 — no next step after the first match (medium).

**What to do**
1. Starting money for the first purchase (→ H1): the loss at the step from 21% to ~10%.
2. A "Next match" button (→ H2): second match from 45% to 60%.

The full report with tables, charts and method: report.html in this folder (opens from disk).